Feminist Shoes?

I generally just use Amazon for buying books, but after a weekend of hobbling around town on sore feet, the offer of 25% off 'comfortable shoes' reeled me in. (As someone who works in marketing, I'd love to say that I'm not duped by words like 'discount' and 'comfort', but I am only human after all!)

I found a pair of pumps that I liked for a reasonable price, but I'd never heard of the brand (Naturalizer) before, so I thought I'd look them up...

Now, jumping on the feminist bandwagon is not something I expect to see when I shop for a shoe, but apparently as the "suffrage movement had provided women with new-found freedoms and, as hemlines became shorter and shoes became the focus of fashion, Naturalizer symbolized what modern women had achieved."

I'm not entirely sure that having shoes that are comfortable and - gosh - pretty too is quite on a par with women gaining equal rights to men, including the right to vote (or did I just miss the whole point of suffrage? Did I, per chance, accidentally skim read over the bit about the shoes?!)

It is a pet hate of mine when advertisers/marketers use the women's movement or so-called ideas of feminism to sell products. Usually because it is done on the premise that "now you have all this freedom... to spend your money on crap which will make you more beautiful/happy/popular/all of the above." With the added clause of "And you really should do, because if you don't we'll make you feel bad."

I have no problem with benefit-driven marketing, I know how it works. But sell some benefits that actually mean something, not ones that you have just made up. Shoes are shoes. They are not political, they are not a statement, they are not symbolic of freedom from oppression (other than, perhaps, from the tyranny of blisters!), and they are definitely not something for which women lost their lives!

Needless to say, I probably won't be buying their shoes.